What Is AI Search?
What AI search is, how it differs from traditional search and which platforms offer it.
Short answer
What is AI search?
AI search is a way of finding information in which an AI model interprets the question, retrieves relevant sources and generates a direct answer – often with links – instead of only returning a ranked list of pages.
Examples
Google AI Overviews and AI Mode, ChatGPT search, Gemini, Perplexity and Microsoft Copilot all combine language models with web retrieval.
What stays the same
Answers still come from sources, and sources still need to be discoverable, relevant and trustworthy.
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