Entity Authority SEO
Entity authority SEO: build a clear, consistent and trusted identity for your organisation and experts across the web.
Short answer
Entity authority SEO strengthens how clearly and credibly search and AI systems recognise your organisation and people – through consistent facts, structured data, expert content and mentions from trusted sources.
We audit your entity footprint, fix inconsistencies, implement connected schema and build the expert content and mentions that make your authority verifiable.
What we optimise
Entity audit
Your footprint across the web.
Connected schema
Organization, Person, Service.
Authority building
Expert content and credible mentions.
How our AI search framework works
- 01
Audit
Measure technical access, entity signals, content coverage and current visibility across search and AI platforms.
- 02
Strategy
Map search intents, questions, entities and platforms to a prioritised roadmap.
- 03
Foundations
Fix crawlability, structured data, site architecture and internal linking.
- 04
Content & entities
Engineer answer-ready content and strengthen how systems understand your brand.
- 05
Measure & iterate
Track rankings, AI citations, mentions and leads – then improve what works.
Continue exploring
See how AI search understands your business
Get an AI Search Visibility Audit covering Google, Google AI features, ChatGPT, Gemini and Perplexity – with a prioritised action plan.