ChatGPT SEO: Optimise Your Website for ChatGPT Search
ChatGPT SEO services: OAI-SearchBot access, citation-ready content and brand visibility monitoring for ChatGPT search.
Short answer
How do you optimise a website for ChatGPT?
Make sure OAI-SearchBot – the crawler OpenAI uses for ChatGPT search – can access your pages, then publish clear, specific, well-sourced content that answers the questions your customers ask, and keep your brand facts consistent across the web.
- Allow OAI-SearchBot in robots.txt
- Answer-first, specific pages
- Consistent brand and product facts
- Track citations with a prompt set
ChatGPT SEO services
Artificial AI SEO is a ChatGPT SEO agency. Our ChatGPT search optimization services help your website get discovered, understood and cited in ChatGPT search, and improve how ChatGPT describes your brand when people ask for recommendations, comparisons and explanations.
How ChatGPT search works
When a question needs current or specific information, ChatGPT can search the web and answer with links to its sources. OpenAI states that public websites can appear in ChatGPT search and recommends allowing OAI-SearchBot so pages can be discovered. ChatGPT also answers from what its model already knows, which depends on how your brand is described across the web. See How ChatGPT Search Works.
What our ChatGPT SEO covers
- OAI-SearchBot access – robots.txt, firewall and CDN rules, verified in logs. See OAI-SearchBot: What It Is and How to Allow It.
- Prompt research – the long, specific questions your buyers ask ChatGPT, grouped by intent.
- Answer-first pages – direct answers, self-contained sections and comparison tables.
- Evidence – process detail, examples, data and named experts that make your pages worth citing.
- Brand consistency – the same facts on your site, profiles and directories, with Organization and Person schema.
- Third-party presence – accurate representation on the sources ChatGPT already cites for your topic.
- Tracking – monthly prompt runs recording citations, mentions and accuracy. See ChatGPT Citations: How Sources Are Shown.
Training vs search
GPTBot, used for model training, is controlled separately from OAI-SearchBot. You can allow search discovery while making an independent decision about training – we explain the options clearly.
ChatGPT brand visibility
We run your priority prompts, record how ChatGPT describes you and your competitors, and fix the sources behind missing or wrong information. See ChatGPT Brand Visibility: A Practical Guide and our step-by-step guide How to Optimize Your Website for ChatGPT Search.
No guaranteed recommendations
No one can guarantee that ChatGPT will recommend a business. We improve the signals it relies on and measure the change honestly. Pair ChatGPT SEO with LLM SEO and GEO, or start with an AI SEO Audit.
What we optimise
How ChatGPT search works
Retrieval, answers and source links.
ChatGPT citations
Pages written to be quotable.
ChatGPT brand visibility
How ChatGPT describes you.
OAI-SearchBot setup
Crawler access and robots.txt.
Frequently asked questions
Does ChatGPT use Google results?
ChatGPT search uses its own retrieval and partners; we optimise your own site and web presence rather than relying on one index.
Continue exploring
See how AI search understands your business
Get an AI Search Visibility Audit covering Google, Google AI features, ChatGPT, Gemini and Perplexity – with a prioritised action plan.