GEO (Generative Engine Optimization)
Improving the likelihood that content is retrieved and cited in AI-generated answers by making it accessible, specific, evidence-backed and clearly attributed.
Short answer
What is GEO?
Improving the likelihood that content is retrieved and cited in AI-generated answers by making it accessible, specific, evidence-backed and clearly attributed.
Why it matters
GEO (Generative Engine Optimization) is part of how search is shifting from ranked links to understood, generated answers. Knowing the term helps you decide where to invest in visibility.
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