AEO (Answer Engine Optimization)
Structuring content so search engines and assistants can present it as a direct answer – in snippets, People Also Ask, voice and AI assistants.
Short answer
What is AEO?
Structuring content so search engines and assistants can present it as a direct answer – in snippets, People Also Ask, voice and AI assistants.
Why it matters
AEO (Answer Engine Optimization) is part of how search is shifting from ranked links to understood, generated answers. Knowing the term helps you decide where to invest in visibility.
Related terms & services
See how AI search understands your business
Get an AI Search Visibility Audit covering Google, Google AI features, ChatGPT, Gemini and Perplexity – with a prioritised action plan.