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Entity SEO

What Is Entity SEO and Why Does It Matter for AI Search?

Entity SEO helps search engines and AI understand who you are. How it works and a five-step starting plan.

Written by Anup Srivastava · Updated

· 1 min read
Artificial AI SEO – entity brain

Short answer: entity SEO optimises how search systems identify the real-world things on your site – your organisation, people, products, places and topics – and how they relate, so you are described accurately and connected with the right questions.

Five steps

  1. List your core entities.
  2. Make facts consistent across your site and profiles.
  3. Add Organization, Person and Service schema with sameAs links.
  4. Create pages that cover each topic in depth.
  5. Check how search and AI systems describe you.

More: Entity SEO · Glossary

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Anup Srivastava

Founder & AI SEO Expert, Artificial AI SEO. Helps businesses get found across Google, Google AI, ChatGPT, Gemini and Perplexity. About the author

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