Zero-Click Search
A search that ends on the results page because the answer is shown directly, without the user clicking through to a website.
Short answer
What is Zero-Click Search?
A search that ends on the results page because the answer is shown directly, without the user clicking through to a website.
Why it matters
Zero-Click Search is part of how search is shifting from ranked links to understood, generated answers. Knowing the term helps you decide where to invest in visibility.
Related terms & services
See how AI search understands your business
Get an AI Search Visibility Audit covering Google, Google AI features, ChatGPT, Gemini and Perplexity – with a prioritised action plan.