Topical Authority
The perceived depth and reliability of a website on a subject, built through comprehensive, interlinked, expert content.
Short answer
What is Topical Authority?
The perceived depth and reliability of a website on a subject, built through comprehensive, interlinked, expert content.
Why it matters
Topical Authority is part of how search is shifting from ranked links to understood, generated answers. Knowing the term helps you decide where to invest in visibility.
Related terms & services
See how AI search understands your business
Get an AI Search Visibility Audit covering Google, Google AI features, ChatGPT, Gemini and Perplexity – with a prioritised action plan.