LLM (Large Language Model)
A neural network trained on large amounts of text to understand and generate language; the engine behind assistants such as ChatGPT and Gemini.
Written by Anup Srivastava · Updated
Short answer
What is LLM?
A neural network trained on large amounts of text to understand and generate language; the engine behind assistants such as ChatGPT and Gemini.
Why it matters
LLM (Large Language Model) is part of how search is shifting from ranked links to understood, generated answers. Knowing the term helps you decide where to invest in visibility.
Related terms & services
See how AI search understands your business
Get an AI Search Visibility Audit covering Google, Google AI features, ChatGPT, Gemini and Perplexity – with a prioritised action plan.